Discovering your brand & aesthetic
With the help of creative exercises and reflections, we will define the personality of your business. We will discover what's the heart behind your company and distillate what makes it unique. Based on your answers and my market research, I will design a comprehensive visual strategy.
Sketching the basic
Next, I will visually articulate a coherent & refined concept for your brand. It includes a mood board, color palette, type kit, and ideas for your website & collaterals that speaks to its ideal customers/clients. I'll test a vast range of options to see what fits you the best, and then narrow it down to 2-3 options.
Refining your brand
We’ll then work together back-and-forth to refine the designs in two rounds, ensuring that the identity we create together-delete embodies something beautiful, true and coherent about your business. On average, it takes up to 8-10 weeks to realize a complete branding.
Once you approve the final designs, all digital files are released to you in appropriate format. You are ready for launch!