Through a thoughtful creative process, I'll help you create and nurture the authentic and captivating brand of your dreams that truly reflects the heart behind your business, that will help you connect immediately with your ideal clientele.

I.Discovering your brand  & aesthetic

With the help of creative exercises and reflections, we will define the personality of your business. We will discover what's the heart behind your company and distillate what makes it unique. Based on your answers and my market research, I will design a comprehensive visual strategy.

II.Sketching the basic

Next, I will visually articulate a coherent & refined concept for your brand. It includes a mood board, color palette, type kit, and ideas for your website & collaterals that speaks to its ideal customers/clients. I'll test a vast range of options to see what fits you the best, and then narrow it down to 2-3 options.

III.Refining your brand

We’ll then work together back-and-forth to refine the designs in two rounds, ensuring that the identity we create together-delete embodies something beautiful, true and coherent about your business. On average, it takes up to 8-10 weeks to realize a complete branding.

IV. Launch

Once you approve the final designs, all digital files are released to you in appropriate format. You are ready for launch!

Want to build a powerful brand?

the process


The discovery process starts with a thorough brand questionnaire that will channel a true reflection about your brand. It will help me understand the core of your business to make sure I infuse meaning into every design decision.


This is where the magic happens! We use the branding strategy as a reference to start working on your new image. We’ll put together a visual moodboard that will act as the footprint and inspiration of your new visual direction.


At the end, I’ll hand all digital files of your brand assets to you in optimized versions, and you’ll get ALL the tools in .zip files to launch your new brand with success and confidence. Welcome home to your new brand!